Analyst says Apple is not investing enough in innovation
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- 2018.07.14. 09:30
Bernstein analyst Toni Sacconaghi today said that even though Apple spent $12.7 billion last year on research and development (R&D), the company might not be investing enough in innovation. The amount of money that Apple spent on R&D last year was more than the amount it invested in new products from 1998 to 2011, a time period that included the introduction of the iPhone, iPad and the iPod. And yes, Apple's growth in R&D spending is faster than its revenue growth. But looking at it other ways, the company might actually be miserly in spending for the future.
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