Samsung must have thought long and hard what to price a phone like the Galaxy Note 9, and the $999.99 number must have run on a loop at the back of the marketers' head, like a catchy jingle from a Mad Men episode. You might sniff at the fact that Samsung is asking a grand for a phone, making it 99 cents more expensive than Apple's most expensive iPhone, but it actually makes perfect sense.

The Note line is a niche product with a dedicated cohort of fans who rarely compromise with other devices. It is also superior to the Note 8 in way more departments than a few tens ...


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