A new video that Apple produced for app developers is aimed at convincing them that the subscription fee model is the way to go. Can you say recurring revenue? The video features interviews with developers who created apps like Elevate, Dropbox, Bumble and Calm. The bottom line is that these developers seem to agree that offering their services to consumers on a subscription basis helps customers get a better "consumer experience."

An app providing a good service will probably make much more money asking users to pay a subscription fee each month instead of having ...


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