Apple's alleged 2018 iPhone naming scheme seems rather unusual when compared to previous years. We've got the iPhone Xs – a direct sequel to last year's anniversary model; the Xs Max (or Xs Plus) – the same premium offering but with a 6.5" screen; and the iPhone Xr (or Xc) – a more affordable, 6.1" device with an LCD display and a single camera on the back. All three phones will reportedly inherit the "notched" bezel-less design Apple introduced with the iPhone X last year.