Google's Material Design language used on its apps helps to promote the Google brand by keeping the UI consistent across different platforms. Use of white spaces (so searing sometimes that a "Dark Theme" needs to be added to an app to keep users' retinas from melting), the four Google colors (Blue, Red, Yellow and Green) and Google Sans font are identifying traits of the current design being used by Google on its own apps like Gmail, Keep Notes, Calendar, Google Calendar, Assistant (see image at the top of this article) and more.

Every year Google hands out its Material ...


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