Fossil has kicked off its Black Friday sale, although the event hasn't been properly marked on the company's online store. If you browse Fossil's website right now, you won't notice any price changes, so here is what you'll need to to do benefit from the 30% discount the company offers on many of its smartwatches.

First of all, you'll be able to use a coupon code to reduce the price of almost every smartwatch available on Fossil's online store, including the Fossil Sport, Fossil Explorist Gen 4, Fossil Venture HR Gen 4, as well as all the hybrid smartwatches.