Apple's "trade-in" marketing that advertises an iPhone XR starting at just $449 has now found its way in Apple Stores as well, after being prominently featured in an ad banner on its website, and as push notifications, promo emails and even a short editorial in the Apple Store app.

In essence, this is the same GiveBack deal that Apple announced on the hush-hush after the Black Friday and Cyber Monday brouhaha to keep the sales momentum going, just advertised to the nine. Heck, Apple just gave away XRs to everyone in Ellen's audience last week for a good measure.

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