AT&T's decision to rebrand LTE as "5G E" may not have gone very well with its competitors, but Samsung seems to have taken notice. That is because, according to a new rumor, the smartphone previously known as Galaxy S10 Lite will actually be sold under the name Galaxy S10 E. Make of that what you wish. Additionally, for cost-cutting purposes, this device will not come with an under-display fingerprint sensor, like the S10 and S10+. Hopefully that means it will actually be affordable, and not priced at iPhone XR levels. Then again, it is supposedly Samsung's direct competitor for the XR, so...