Under the watchful eye of CEO Tim Cook, Apple marketing guru Phil Schiller today introduced two new phone models: the iPhone Xs, and Xs Max.

The iPhone Xs is an upgraded version of last year's iPhone X, keeping the same design, 5.8" OLED display and dimensions, but featuring upgraded internal components, like a new, ground-breaking A12 Bionic chipset.

The iPhone Xs Max is what the Plus models were to the previous generations – it's bigger version of the Xs, with a significantly larger, 6.5" OLED screen, the same A12 Bionic chipset, and some ...


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