Some of you may know that Sony is a bit different from most smartphone manufacturers out there. It's different in that it likes to release a new flagship model every six months! Other companies – they usually do so once a year. And we often tend to say that as phone makers need to update their top products each and every year, it's difficult for them to deliver truly big innovations, and thus, we've gotten used to seeing iterative improvements at best. So where does that leave Sony and its six-month upgrade cycles?