At the end of December, a rumor emerged that Samsung is planning to introduce Google Assistant and Amazon Alexa integration to its smart TVs. Turns out, as the company revealed at CES today, that its intentions are a tad tamer in reality. And no wonder, considering Samsung's ambitions for its own Bixby virtual assistant.

Unlike previously suggested, Google Assistant and Amazon Alexa won't natively run on Samsung TVs, but devices supporting them will soon gain some sort of integration, which will allow them to work in tandem with the company's smart TV lineup. What ...


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