Since 2005, Adobe has run an annual challenge for students with a top prize of $35,000 and an opportunity to snag some jobs. This year, the software company teamed up with T-Mobile. As discussed on CNBC, the winning team, from the University of Utah, simplified parts of the carrier's website and estimated that the changes they made will allow the carrier to bring in an additional $8.1 million in annual revenue.

According to Giles Richardson, T-Mobile's vice president for digital journeys, the students were asked to find out what type of consumers were looking at the ...


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