According to rumors, the S24 Ultra probably won't be amazing either. I want to know why? Even Apple, who seems lazy, will bring many obvious improvements to the iPhone 15 Pro Max, such as new buttons, new periscope telephoto lens, titanium metal, super narrow bezel, USB-C, and the invincible screen. These new improvements are obvious.
And Samsung, I dare not expect such a significant improvement now
1.From the S22 series to the S23 series, its improvements are almost indistinguishable in appearance, and its internal improvements are highly dependent on the computing power and processing power of the 8Gen2, rather than Samsung's own efforts. Samsung's only effort is to reduce costs once again.
2. From Watch4 to Watch5, the appearance has hardly changed, which is not the most serious issue. The most serious issue is the software OS, and Samsung's watches are always not smooth, far inferior to Apple or even OPPO watches, leading to a significant decline in Watch5 sales in China. However, the changes in Watch6 are still not significant, only reducing the bezel by 1.2mm.
3. From Tab S8 Ultra to Tab S9 Ultra, the appearance remains the same, even after two years, the notch design is still retained, and the majority of specifications are the same, except for the processor and screen.
4. From Fold4 to Fold5, I heard the complaint of Fold5 testers. The design is almost identical, the camera is identical, even the crease is the same, but it is only 0.2mm thinner. After closing, it is 13.4mm thick, which is still thicker than MIX Fold2, not to mention Mate X3
5. One UI, there hasn't been much change in recent years, I'm not sure if One UI 6 can break through.
In short, the feeling Samsung gives me is that he seems to have done something, but also seems to have done nothing.
Working at Samsung is definitely boring. They repeat the same work as last year every day, and there is nothing exciting. Even if there is, such as the larger external screen of the Flip5, it has long been taken advantage of by competitors.
I don't know why on earth? Are the teams led by TM Roh just like him, only concerned about profits and not about innovation?
I don't think this is a normal company.